Program Design:
Energizing Channel Sales with Prepaid Cards

Design Overview

Channel sales are an important strategy for many businesses that want to expand their market reach, increase customer loyalty, and reduce operational costs. However, channel sales also come with challenges, such as motivating and incentivizing channel partners, maintaining consistent brand messaging, and ensuring quality customer service.

One way to overcome these challenges is to offer prepaid card awards to channel partners and customers. Prepaid cards are flexible, customizable, and easy to use awards that can boost channel sales performance and satisfaction.  In the scenario below, we can see how a tailored prepaid card awards program perfectly fits a company’s channel sales objectives.

Design

Our client, a software company, sells cloud-based solutions for small and medium-sized businesses. The client has a network of resellers and distributors that help them reach new customers and markets. However, the client faces issues with their channel sales program, such as:

• Low engagement and retention of channel partners
• High competition from other software vendors
• Low customer satisfaction and loyalty

To address these issues, the client decides to implement a prepaid card awards program for their channel partners and customers. The program has the following features:

• Channel partners can earn prepaid cards based on their sales volume and performance
• Customers can receive prepaid cards as a sign-up bonus or a referral incentive
• Prepaid cards are branded with the client’s logo and customized with personalized messages
• Prepaid cards can redeemed for cash or used at millions of merchants worldwide

Results

• Channel partners become more engaged with the client’s products and chase higher incentives
• Channel sales revenue grows significantly as a result of increased engagement
• Customers become ambassadors for the brand proactively telling others of their positive experience with the company

A prepaid card program like the client’s is the ideal solution for companies that need to differentiate themselves from their competitors, motivate and award their channel partners, and increase customer loyalty and retention.