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Award sent to consumer weeks after the sale, frustrating the consumer and not benefitting the merchant
Deliver an instantaneous award, in the form of a virtual prepaid card, to the consumer’s phone while in the store
Mobile phone service providers frequently have to support a multi-channel sales model where their products and services are distributed through their own stores and other retail partners. The optimal incentive program should provide a financial incentive to the consumer and benefit to the retailer that made the sale.
CardCentral allows phone service providers to send a near instantaneous reward to customers while they’re in the store. Customers can access a virtual prepaid account on the CardCentral website right from their phone.
By putting the award in the customers’ hands at the time they are signing up for a plan or making a purchase, the company captures customers’ enthusiasm and encourages them to purchase other items at the store. Customers win because they receive a virtual prepaid card that can be used at any merchant that accepts that prepaid card.
The solution is entirely paperless, eliminating additional work for all parties and minimizing errors. Because the solution uses the CardCentral fulfillment application, the phone company can get real-time information related to the number of awards issued.
Manually managing fulfillment
for multiple award programs
Complete card fulfillment system
For marketing incentives companies, prepaid cards are an attractive award to offer. However, finding the right prepaid card issuer can be a challenge. Many issuers are the proverbial ‘jack of all trades, master of none’, offering general purpose reloadable debit cards, J-hook gift cards, award cards, payment disbursements, etc. Despite (or perhaps because of) this wide array of cards, these issuers may lack the tools to help marketing incentives companies easily manage their operations.
With CardCentral, the marketing incentives company retains access to the type of cards needed to support their clients’ loyalty and award programs while gaining control over its fulfillment processes.
The CardCentral platform contains unique features specifically for marketing incentives companies, like the ability to allocate funds to specific client programs and let the system manage the money automatically. This eliminates the risk of one loyalty program draining funds meant to support other campaigns. CardCentral automatically draws down available funds in real-time to give the company an up-to-the-minute view of the status of all programs.
Using a tedious and expensive paper-based
approach to processing consumer rebates.
Paperless, automated rebate
program with branding and support
Rebates are a tried & true method for manufacturers whose sales performance relies on other entities, such as traditional brick and mortar retailers, ecommerce sites, and distributors. However, administering rebate programs can be a tedious, paper intensive, and expensive process.
With CardCentral’s fulfillment solution, manufacturers are able to offer customers a branded experience. Customers log onto a branded website where they upload receipts for purchase verification. CardCentral validates serial numbers, flags potentially fraudulent claims, and distributes rebates…all automatically.
Visa Prepaid Card is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc.
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