Rebates are a tried & true method for manufacturers whose sales
performance relies on other entities, such as traditional brick and
mortar retailers, ecommerce sites, and distributors. However,
administering rebate programs can be a tedious, paper intensive,and
expensive process. Further, the communication between the
manufacturer and customer can be disconnected, which is a missed
opportunity for the manufacturer to communicate directly with the
customer and build additional brand loyalty.
One national manufacturer decided to take a different approach. Using
CardCentral™, the manufacturer is able to reduce administrative costs
for its rebate program while offering more compelling and exciting
rewards to its customers. Customers are able to choose between a
(manufacturer branded) Visa® prepaid debit card or one of the
manufacturer’s other products.
Using CardCentral’s private label fulfillment solution, the manufacturer
is able to offer its customers a fully branded experience. Customers log
onto a branded website where they upload receipts for purchase
verification. CardCentral validates serial numbers, flags potentially
fraudulent claims, and distributes rebates…all automatically.