While everyone knows that ‘an ounce of prevention is worth a pound of
cure,’ it is sometimes difficult to put those words into action. A large health
insurance provider has determined that if it can incent participants to take
voluntary actions that improve health, it can improve the health of its members AND reduce insurance claims. Using actuarial data, the provider monetized the value of certain positive lifestyle activities and paired those
activities with incentives to motivate their members. Next, the insurance
provider turned to CardCentral™ to put the plan into action.
As members complete activities, the insurance provider transmits a record
to CardCentral with an anonymous unique user ID (UUID) for personal
privacy and HIPAA compliance. CardCentral logs the activities for each
UUID. As a UUID reaches a milestone, CardCentral issues a virtual prepaid
debit card which is transmitted to the insurance provider to present to the
member. The member can continue to complete healthy activities along
the lifestyle path created by the insurer to earn additional rewards. Though
the best reward for the member is better health.
While members are encouraged to earn as many rewards as they can, the
CardCentral system monitors to ensure that members do not exceed their
allotted amount of rewards or receive credit for performing some activities
more than once.